In Part I provided an overview of the current online marketing landscape as well as some of the criteria I use to choose which businesses to join.
Keep in mind I only have a handful of businesses so I am describing here my own unique experiences and the steps I take to evaluate a business but I have found the average unsuccessful online marketer today has usually tried between 10-15 different small online businesses within 12-18 months in their search for the right one (core businesses, affiliate relationships, referral programs, etc...). In Part 2 of this article, I cover more specific questions you should ask when evaluating any business but particularly when considering an online marketing business.